#SocialChat Discusses SEO for Community Managers

Travis: Well, if you fully embrace BRO, you will obtain a few author accounts on OTHER influential blog sites. Don’t put ALL of your content on YOUR site. Put a few choice items on partner sites, as well. You get SEO backlinks and Social signals that way. For example, you can take a successful piece of content that you’ve written and turn it into a slideshare. At @NortonOnline , we recommended converting one of @marianmerritt’s blogs into a Power Point presentation. Boom! 130k views. Take a successful article, turn it into a video. Maybe make some graphic visuals for Pinterest or Instagram. Building strong business relationships allows the content that you create to receive greater visibility and amplification.

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