03 Jul '18, 10pm

America the Marketing Privacy Sh!thole: Bipartisan Privacy Busters Outlawed in Europe

America the Marketing Privacy Sh!thole: Bipartisan Privacy Busters Outlawed in Europe

Build highly segmented lists without permission : Using any number of services, including those integrated in channels mentioned above, marketers make lists of visitors to specific web pages and the targeting that got them on-page each time. The resulting technology, retargeting, allows us to follow people visiting many other sites, all over the Internet. For instance, you look at a gardening tool on Amazon, and you’ll see Amazon ads for the tool on Facebook and while you’re reading online news. Also, Facebook and YouTube permit marketers to build lists of users who engage in various ways, including watching specific videos. We can then follow those users in-channel. Whereas the CAN-SPAM Act has laid heavy rules on email list usages for years, much of the non-email marketing data ecosystem is still a bit like Dodge City during the Wyatt Earp days. Associate targeting with ...

Full article: http://www.aimclearblog.com/2018/07/03/america-the-market...

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Facebook launches video marketing tool

Facebook launches video marketing tool

searchenginewatch.com 05 Jul '18, 10am

future of video in relation to search . The piece inevitably turned to Facebook. I pointed to the trialling of new types o...

Why You Should Care About Online Privacy - Namecheap Blog

Why You Should Care About Online Privacy - Name...

namecheap.com 10 Jul '18, 1pm

DNA records. In the past few years, companies like 23andMe and Ancestry.com have started offering genetic mapping and prof...

Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More

Breaking News: Google Rebrands AdWords, Introdu...

seerinteractive.com 03 Jul '18, 8pm

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you pla...

"Breaking News: Google Rebrands AdWords, Introd...

seerinteractive.com 04 Jul '18, 5am

When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As tod...

Why Route 66 is on the list of America's most endangered places | MNN - Mother Nature Network

Why Route 66 is on the list of America's most e...

mnn.com 04 Jul '18, 1pm

reported that Route 66 preservationists are anxious about the future — particularly future federal funding — of the belove...

Antitrust, data and consumer privacy will take center stage at new FTC hearings

Antitrust, data and consumer privacy will take ...

searchengineland.com 22 Jun '18, 3pm

Mark Van Scyoc / Shutterstock.com The Federal Trade Commission (FTC) announced yesterday it will hold public hearings on “...

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itunes.apple.com 03 Jul '18, 5am

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Revisiting ‘Energy Independence’ in Trump’s Ame...

greentechmedia.com 03 Jul '18, 1pm

The politics of energy independence are both deeply bipartisan and deeply partisan. Every president since Richard Nixon ha...