29 Jun '18, 2pm

What Marketers Can Learn From Hostage Negotiators

What Marketers Can Learn From Hostage Negotiators

Though marketing is slightly less high stakes than hostage negotiation, in many ways I believe that the methodology behind this model can be applied to our industry. Over time marketers (for the most part) have built a bad rap, partially because we’ve invested dollars and energy trying hard to influence without first building trust and rapport through empathy . I see marketers fuck this up constantly. Remember the Kendall Jenner Pepsi ad ? If you haven’t seen it, take a few minutes. HBS might as well use this as a case study for zero-empathy-advertising. Rightfully so, people were pissed when it aired, and Pepsi pulled it quickly.

Full article: http://www.seerinteractive.com/blog/marketers-can-learn-h...

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