29 Jun '18, 12pm

How to Connect Your Content to What Journalists Want for Top-Tier Links

How to Connect Your Content to What Journalists Want for Top-Tier Links

In the last six years that I’ve been producing content for links, link building has changed dramatically. After undergoing a damage limitation rebrand, the industry is now called ‘outreach ’ and is more aligned with classic PR rather than the automated approach which preceded. In certain industries (finance, gambling etc.), you can’t compete without serious volume link building and no one is under any illusion that it’s not business as usual. To compete on a level playing field, you do what everyone else is doing, but just a little better (so said Lance Armstrong). As long as links are a vital ranking factor (and realistically, that’s not going to change) the low-end volume blanket email campaigns are still part of the program for some. But, for brands that have bigger budgets and more to lose from a link-based penalty, we also have the ‘digital PR’ approach and a focus on...

Full article: https://www.searchenginejournal.com/top-tier-links/256605/

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