29 Jun '18, 5am

How to Develop a Solid Business Case for Hreflang Implementation by @billhunt

How to Develop a Solid Business Case for Hreflang Implementation by @billhunt

During a recent SEJ ThinkTank Webinar webinar, Preventing International SEO Disasters , Motoko Hunt and I were asked about building a business case to make the investment to correctly integrate hreflang elements for the site. Getting budget for the integration of the functionality into the site can be a challenge for site owners of any size. The purpose of any business case it to justify the expense by showing the current problem and the requirements and costs associated with the remediation. One of the biggest lessons I learned during my time at IBM was how to develop a 3- to 5-slide executive business case presentation. The simpler you can keep these requests by minimizing the technical jargon and complexity, the more likely they will approve the project. You will have to detail out the process and all the technical elements for your implementation plan. These are my rec...

Full article: https://www.searchenginejournal.com/hreflang-implementati...

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