27 Jun '18, 1pm

the first new solution to launch under the Google Ads brand

The first new solution to debut under the new Google Ads brand is designed specifically for small businesses. Google announced the launch of Smart Campaigns on Wednesday. A driving force behind the rebranding of Google’s advertising products is to simplify things for marketers. Simplicity is also the impetus behind Smart Campaigns, the new campaign type in Google Ads. Smart Campaigns are designed for small and local businesses that don’t have dedicated marketing staff and may not even have websites. Smart Campaigns will be the default campaign type for new advertisers in Google Ads. The campaigns are almost entirely automated, from ad creatives to delivery optimization, based on the product or service being advertised and the goal the advertiser sets. Campaign goals include phone calls, website visits and requests for directions. Creating easy solutions to appeal to more s...

Full article: https://searchengineland.com/google-introduces-smart-camp...

Tweets

Smart move.

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Smart.

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