27 Jun '18, 10am

Google Updates and Consolidates Advertising Products by martinibuster

Google Updates and Consolidates Advertising Products by martinibuster

Google has rebranded AdWords as Google Ads and consolidated it’s other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small business to advertise across all PPC channels, for enterprise level advertisers to take advantage of advanced technologies for forecasting and intelligence. Google Ads Formerly known as Google AdWords, Google Ads is intended to make it easier for main street brick and mortars to advertise across partner pages, video, search and more in order to reach potential buyers. For small businesses Google is introducing Smart Campaigns , an easier way to target visitors who are ready to call, visit the store to make a purchase or go online. According to Google: “We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience. “ The point of the new Goo...

Full article: https://www.searchenginejournal.com/google-updates-advert...

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