27 Jun '18, 9am

How to Prevent Call Fraud in #PPC Campaigns

“One common fraud scheme is the ‘secret shopper’ method, where an unsuspecting person answers an ad on a place like Craigslist and signs up to participate in what they are told is a secret shopper study. The person then calls the company and stays on the line for a predetermined amount of time, acting like they are a prospective customer but never actually making a purchase. The publisher selling the leads pays the innocent person for the time, and is then paid by the marketer for the ‘lead,’ which isn’t really a lead. The calls come from all over the United States from different numbers, and to the unsuspecting eye look legitimate, but aren’t. ‘People don’t realize they are perpetrating a fraud—they think they are participating in a legitimate study,’ says Williams.”

Full article: https://www.searchenginejournal.com/how-to-prevent-call-f...

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