27 Jun '18, 9am

Video and search: YouTube, Google, the alternatives and the future

Video and search: YouTube, Google, the alternatives and the future

Additionally, we know that YouTube and Google depend on each other – and we can expect they will continue to do so. Even when social channels can start matching YouTube for video viewer numbers, it is always going to be difficult for videos shared via social channels to compete with YouTube in Google’s SERPs. The same goes for alternative video platforms and even perfectly optimized on-site video with great markup. YouTube always seems to have the edge in Google, and it looks set to stay that way for the time being.

Full article: https://searchenginewatch.com/2018/06/27/video-and-search...

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