27 Jun '18, 12am

"Report: Just 3% of CMOs are currently optimizing for voice search"

Report: Just 3% of CMOs are currently optimizing for voice search Robin Kurzer on June 26, 2018 at 4:40 pm Categories: A-Post to Marketing Land , Channel: SEO , Google: Voice , Microsoft Only 3 percent of chief marketing officers have tailored their SEO strategies to optimize for voice-enabled search, though 75 percent say they plan to do so. QueryClick’s “CMO Performance Report 2018 ” surveyed 150 CMOs for UK brands with a revenue of more than £150 million. Though this is a small sample size, the results could point to a larger trend. The data was given in response to a survey question that asked the CMOs if they planned to change their SEO strategies to ensure their brand appears in voice-led search results. Just two years ago, Google said that 20 percent of its mobile queries were made via voice. At the beginning of this year, Google reported that its voice app, Google ...

Full article: https://searchengineland.com/report-just-3-of-cmos-are-cu...

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