26 Jun '18, 2pm

How to create an ROI-based management approach for paid search success

How to create an ROI-based management approach for paid search success

Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability to scale and grow search accounts in an organized and calculated manner. Those top performers can increase budgets and maintain a return on investment (ROI) because they have honed strong approaches to account management and optimization. They have established a solid account foundation and are much more apt to drive meaningful value. Abiding by an ROI-based account management approach when entering or optimizing search accounts yields benefits beyond cost efficiencies. It aids in prioritization, strategic direction, innovation and performance consistency. This article underscores the value of ROI-based management and how to shift paradigms when approaching search ...

Full article: https://searchengineland.com/how-to-create-an-roi-based-m...

Tweets

The growing importance of remarketing audiences in Google paid search management

The growing importance of remarketing audiences...

searchengineland.com 28 Jun '18, 3pm

Increased adoption. Even for those advertisers that have used audiences in some form since late 2016 (such as those includ...

Practice useful #marketing for local business #...

searchengineland.com 25 Jun '18, 7am

I’m convinced we’ll soon start to hear “Has content marketing been dethroned?” The argument for this, while still designed...

If you're looking for work in #SanFrancisco, CA...

careerarc.com 26 Jun '18, 5pm

The job posting you are looking for has expired or the position has already been filled. If you are interested in one of o...

Google Search Console releases URL inspection tool

Google Search Console releases URL inspection tool

searchengineland.com 25 Jun '18, 1pm

a new feature in the beta Google Search Console that allows you to check a specific URL on your website to see the status ...

Does luxury’s response to digital create meaningful connections? https://t.co/BpMPMck5hd

Does luxury’s response to digital create meanin...

luxurydaily.com 05 Jul '18, 6am

{"ct":"2jaKgyp+omKpfGObl4CcRWzGDuC3QzckrWiQ6YTox4kkYgC0lf1GOKQ40LbJrCeYCrLlpsAIjl+R4SY6jpDBiX5qx4i8bAadZtL8QCOf8j904LuKZ8E...

How to create a productive small business custo...

godaddy.com 25 Jun '18, 1pm

Twitter Facebook LinkedIn Google Pinterest RSS Unfortunately for parties on both sides of the equation, the customer is no...

The Mad Scientists of Paid Search — SMX Advance...

searchengineland.com 24 Jun '18, 6am

“Near me” queries have increased faster than location-specific queries. The share of Google paid search clicks tracked to ...

#SEM #SEO How to take advantage of strategic PP...

searchengineland.com 26 Jun '18, 2am

I like to add in-market audiences as an observation to existing campaigns, then just add bid modifiers as needed. If you n...

How to take advantage of strategic PPC audience...

searchengineland.com 25 Jun '18, 3pm

I like to add in-market audiences as an observation to existing campaigns, then just add bid modifiers as needed. If you n...

@kateklein Might I recommend a more strategic a...

strengthrunning.com 26 Jun '18, 8pm

Strength Running offers a variety of training and coaching programs to help you accomplish your biggest running goals. Eve...

Report: Just 3% of CMOs are currently optimizin...

searchengineland.com 26 Jun '18, 8pm

Only 3 percent of chief marketing officers have tailored their SEO strategies to optimize for voice-enabled search, though...

Practice useful marketing for local business co...

searchengineland.com 24 Jun '18, 11am

I’m convinced we’ll soon start to hear “Has content marketing been dethroned?” The argument for this, while still designed...

Parsing pages: Is it better to update or remove thin content?

Parsing pages: Is it better to update or remove...

searchengineland.com 25 Jun '18, 8pm

of 2011 introduced a new structure to Google’s ranking factors and was implemented to keep poor-quality content from ranki...

4 Project Management KPIs and Metrics that Prove Business Success

4 Project Management KPIs and Metrics that Prov...

verticalmeasures.com 01 Jul '18, 3am

Good financial management of a project is critical! For companies like ours that rely on projects and ongoing retainers, m...

"Report: Just 3% of CMOs are currently optimizi...

searchengineland.com 27 Jun '18, 12am

Report: Just 3% of CMOs are currently optimizing for voice search Robin Kurzer on June 26, 2018 at 4:40 pm Categories: A-P...