26 Jun '18, 11am

How Digital Video Advertising Will Dominate the Next Decade

How Digital Video Advertising Will Dominate the Next Decade

You don’t have to dig deep to understand why video advertising is becoming the dominant force in the digital marketing universe. Attention spans are dwindling to a point where people are spurning large volumes of text online, and consumers stare at small portable screens directly in front of their faces for hours throughout an average day. The way you conceptualize, create, and disseminate your digital video ads will have a significant impact on your marketing ROI now and in the future. Your ability to connect with your buyers through visual content just might form the basis of the relationship between them and your brand. Video & the Contemporary Web It isn’t your imagination: browsing the web today is basically like watching an endless set of videos looped together on end. On all different types of websites – from social platforms, to news organizations, to company pages...

Full article: https://www.searchenginejournal.com/digital-video-adverti...

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