26 Jun '18, 9am

The ultimate guide to meta tags: why they matter and how to optimize them for impact

The ultimate guide to meta tags: why they matter and how to optimize them for impact

Only necessary if you want to provide your competitors with a list of the keywords you are targeting. In the earlier days of SEO, the meta keyword tag was an element used to describe the keywords that the web page was focused on. Until 2002, the meta keywords tag was used by some search engines in calculating keyword relevance. It was abandoned because it was too difficult for many website owners to identify appropriate keywords to describe their content, and because unscrupulous marketers stuffed the tag with unrelated keywords in an attempt to attract more organic search traffic. All modern search engines ignore the meta keywords tag.

Full article: https://searchenginewatch.com/2018/06/26/the-ultimate-gui...

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