26 Jun '18, 9am

STUDY: How Volatile Are Google's Featured Snippets?

STUDY: How Volatile Are Google's Featured Snippets?

During Pubcon last November, Google’s Gary Illyes, warned that featured snippets would be volatile because Google was actively developing the algorithm. It isn’t uncommon to lose an featured snippet you’ve earned for a certain search query, only to get it back within a 24-hour period – even if you’ve done nothing to optimize for featured snippets . So just how volatile are featured snippets in Google search right now? A new study from Stone Temple Consulting attempts to answer that question. It also reveals which websites tend to get the most featured snippets, both on desktop and mobile. The State of Google Featured Snippets in Search The study, which examined the variability of results of 4,999 search queries over 124 consecutive using STAT Search Analytics, found a high amount of featured snippet “churning” and predicts we will continue to see continued volatility in th...

Full article: https://www.searchenginejournal.com/google-featured-snipp...

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