28 Feb '13, 4pm

Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report

Single Google Analytics Tracking Code for Multiple Sites: When to Use & How to Report

Many people will see the title of this article and react with contention, anger or possibly both. The practice of tracking multiple domains using a single Google Analytics profile is not for every situation. In fact, anyone attempting to use this practice should pay careful consideration to their landscape to decide if this is really the best option for their client or company. Implementing the same tracking code on multiple sites and gathering aggregate data across them rather than site-specific data is not for everyone. Attempting to filter that aggregate data and collect takeaways can also be a burden. (Milton does a great job of summing up the feeling of contentious anger) If that didn't scare you off, used in the right situation this can present a great opportunity to gather those global takeaways and apply them to the masses. It offers insight into what is happening ...

Full article: http://www.seomoz.org/ugc/single-google-analytics-trackin...

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