14 Jun '18, 3pm

How does Yelp's review solicitation penalty work?

How does Yelp's review solicitation penalty work?

Back in November of 2017 , Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are also demoting business pages in Yelp search results that show indicators of organized review solicitation through reputation management companies. We are taking this action because promoting biased reviews, or promoting businesses that have artificially inflated their ratings, is misleading for consumers and unfair to businesses that have honestly earned their great reputations while adhering to Yelp’s policies.” Unlike Google , Yelp seems to be very serious about the quality and trustworthiness of the reviews on their platform. In my experience, Yelp is fairly diligent about enforcing the guidelines they come up with. One of the agencies I consult with had a client who was using a reputation management company that included Yelp in a widg...

Full article: https://searchengineland.com/how-does-yelps-review-solici...

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