27 Feb '13, 6pm

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate: BodyLogicMD

Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. We’ve been working with the search marketing team at BodyLogicMD , a provider of bioidentical hormone therapy, to use video snippets and geo-targeted pages to stand out in the SERPs and ultimately drive leads. Body Logic's Strategy for Ranking in Search with Video SEO Personally, I’m a rich snippet fanatic, because they demand user attention. Eye tracking studies from Dr. Pete have shown that searchers pay more attention to video thumbnails than they do to “traditional” results . When a user sees a video in the SERPs, they know that there is engaging, interactive content just a click away. With BodyLogicMD, we realized that we are most likely never going to outrank powerhouse medical si...

Full article: http://www.reelseo.com/video-seo-bodylogicmd/

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