14 Jun '18, 12pm

Everything You Need to Know About Breadcrumbs & SEO by @grybniak

It is best to use breadcrumbs for websites that have a hierarchy of three or more levels. For mobile versions, use a minimum of one backward-pointing link. Do not link to the current page, but mention it in the breadcrumb trail. Use shorter names for breadcrumbs instead of long original link names, with targeted keywords inside (but do not overstuff). Use arrows to separate links. You can use a simple “>” , or opt for a fancier arrow design. Note that slashes and vertical bars could be confusing to users. Place breadcrumbs at the top of the page, above the content and main title. You still need a conventional navigation tool, even if you are using breadcrumbs. Just make sure the links do not duplicate.

Full article: https://www.searchenginejournal.com/everything-need-know-...

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