14 Jun '18, 10am

No Follow Links and Search Ranking by @martinibuster

No Follow Links and Search Ranking by @martinibuster

A discussion in a private Facebook group centered on whether no follow links had any SEO value. One member claimed he ranks web pages exclusively with no-follow links. I considered the popular arguments why no follow links are important and discovered some interesting information about them. There were four reasons why SEOs felt that no follow links have ranking value: Google sees them, as evidenced by Google Search Console No-follow links add diversity to a backlink profile Sites with exclusively do-follow links appear unnatural No-follow links make backlink profiles appear natural Google Search Console Shows No Follow Links The fact that Google shows links in the GSC is not evidence that Google assigns any kind of ranking power. Some SEOs claim that this is evidence that Google “sees” the links. This “seeing” is confused with Google using it for ranking purposes. This is...

Full article: https://www.searchenginejournal.com/no-follow-links-and-r...

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