14 Jun '18, 1am

Google AdWords Has New Features to Help Drive Sales and Measure Results by @MattGSouthern

Google AdWords Has New Features to Help Drive Sales and Measure Results by @MattGSouthern

Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results. There’s new innovations for local advertisers, brick and mortar retailers, as well a new feature that all advertisers will be able to take advantage of. Here is a rundown of everything that was announced . Affiliate Location Extensions in More Places Google is expanding affiliate location extensions to video campaigns on YouTube. Previously they were available for Search and Display campaigns. Affiliate location extensions help brand manufacturers drive and measure foot traffic to nearby retail stores that sell their products. Google says adding affiliate location extensions to TrueView in-stream and bumper ads can increase clickthrough rate by over 15%. Local Catalog Ads Available to All Advertisers By the end of this month, Google will roll...

Full article: https://www.searchenginejournal.com/google-adwords-new-fe...

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