27 Feb '13, 3pm

A Guide To Understanding Big Testing & Massively Parallel Marketing

A Guide To Understanding Big Testing & Massively Parallel Marketing

Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run experiments at the same time without interfering with each other? Massively Parallel Marketing The idea of empowering many marketers to engage in testing at the same time — not just a small subset — is a case of what I call massively parallel marketing . Massively parallel marketing is derived from the idea of massively parallel computing in computer science. In parallel computing, you take a large computational job, break it into smaller pieces, and let dozens or hundreds of processors work on those pieces simultaneously. The results from those individual processors are then combined into the...

Full article: http://searchengineland.com/big-testing-and-massively-par...

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