11 Jun '18, 8pm

How To Choose a Domain Name - An SEO's Guide

Deciding to purchase a new domain and choosing a domain name are often decisions that are made by a wide range of stakeholders within a business. Like a first-time home buyer, clients who are faced with the decision to purchase a new domain ask us a myriad of questions: Are domain names a ranking factor? Should I include keywords in my domain name? Does the TLD (or domain extensions) affect SEO? Will an older domain get me better rankings? Do I need a domain or subdomains or subfolders? These are all valid questions but, we can start honing in on the issues that matter most by shifting our thinking. In the current search landscape, rankings are a large part of SEO. It’s why SEOs spend countless hours analyzing keyword data, server logs, and technical best practices so that we can move one spot higher in the SERPs. However, rankings are like high school diplomas. The diplom...

Full article: https://www.portent.com/blog/seo/choose-domain-name-seo-g...

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