11 Jun '18, 4pm

Your Guide to Picking the Right Content Marketing KPIs [EBOOK] by @lorenbaker

Your Guide to Picking the Right Content Marketing KPIs [EBOOK] by @lorenbaker

In this ebook from SEJ, learn and understand what metrics you should use to determine the success of your content marketing campaigns. A majority of businesses are investing in content creation – hoping to attract, engage, and convert more customers in the digital world. However, simply churning out loads of content then publishing them on every channel available does not mean you have reached the pinnacle of content marketing success. Excellent marketers should be able to know how well their content marketing efforts are faring at any given point. But how do you know if your content marketing campaigns are successful if you aren’t measuring their performance? Discover the right way to set content marketing goals and track success metrics through Search Engine Journal’s new e-book, Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content. This guide, create...

Full article: https://www.searchenginejournal.com/content-marketing-kpi...

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