27 Feb '13, 12pm

Creative Link Prospecting: Following a News Story

Creative Link Prospecting: Following a News Story

Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a rich stream of quality link prospects. Examining breaking news stories can help you discover prospects even months after the news event. Link building is a creative process, so it’s good to try something different once in a while. This link prospecting exercise might help you get the creative juices going. Have some fun and you might just come up with some unusual link prospects. What’s so Special About a Breaking News Story? Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. How they react to the story and the position they take gives you insights i...

Full article: http://searchenginewatch.com/article/2250881/Creative-Lin...

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