10 Jun '18, 1am

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings

Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results. This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from the old site to the new site. “I want to move some content of a French website to a new one. I’d also like to make a new website multilingual; manually translating the content into multiple languages. What’s your advice to do this as clean as possible?” Before getting into the technical details of splitting a website, Mueller advised the site owner about the difficulties Google will have with processing the changes. It’s unrealistic, Mueller says, to expect content from the existing site to maintain its current search rankings when being moved to a new...

Full article: https://www.searchenginejournal.com/google-splitting-merg...

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