09 Jun '18, 9pm

10 Common Google Analytics Mistakes

Any marketer worth their salt knows how critical it is to measure the right performance metrics and to be able to trust that data implicitly. Nowhere is this more true than in digital marketing, where the expectation is for (nearly) flawless measurement across users, sites, campaigns, and devices. In doing dozens of web analytics audits over the past year alone, Portent’s analytics team continues to see a lot of the same simple yet harmful mistakes again and again. Many of these issues are incredibly easy to fix. In some cases they literally involve nothing more than checking off a well-hidden box in the admin section of your platform. Hopefully this post saves you the trouble of repeating these mistakes, or at very least helps you spot and fix these common problems in your own analytics before they come back to bite. 1. Missing Tracking Code One of the most common problem...

Full article: https://www.portent.com/blog/analytics/common-google-anal...

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