09 Jun '18, 11am

3 Tips for Running Successful Lookalike Campaigns on Facebook

3 Tips for Running Successful Lookalike Campaigns on Facebook

Lookalike audiences in Facebook Ads have gained a ton of popularity over the last few years and have quickly become a useful tool in the digital marketing industry. They can identify new, relevant audiences while investing minimal time in choosing who to target. But, just because we can create new targeting with the click of a button, doesn’t mean they’re going to perform well. In fact, I’ve seen many unstructured and messy lookalike campaigns perform terribly when they had potential to be the best performing campaigns in the account. If you’ve tried lookalike campaigns and they didn’t produce the results you wanted, don’t give up just yet… There are a few strategies that can turn your lookalike performance around! These are 3 tips that will help you set your lookalike campaigns up for success from the ground up: 1. Prioritize which lookalike audiences you want to test Fir...

Full article: http://www.verticalmeasures.com/ppc-advertising/running-s...

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