09 Jun '18, 12pm

Why the padlock ? #ORM

If you have built very accurate and positive results for {Brand} queries through an ongoing cycle of 'Track -> Evaluate -> Improve', those SERPs will tend to be more stable. And as a bonus, should there be a little bad press in the future, the negative results are less likely to rise to page 1 and ruin your {Brand} SERPs in the eyes of your prospects. And if they do hit page 1, you will have already developed the skills in-house to boost the quality results of pages 2 and 3 to displace the negative PR.

Full article: https://www.semrush.com/blog/brand-serps-you-should-be-tr...

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