09 Jun '18, 5pm

The 40-point SEO checklist for startups

Crawl your site to ensure that you are aware of all missing meta descriptions. It is a misconception that every page needs a meta description, since there are some cases where Google’s automated snipped is actually better, such as for pages targeting long-tail. However, the choice between a missing meta description and a present one should always be deliberate. Identify and remove any duplicate meta descriptions. These are always bad. Verify that your meta descriptions are shorter than 160 characters so that they don’t get cut off. Include key phrases naturally in your meta descriptions so that they show up in bold in the snippet. (Note that 160 characters is a guideline only, and that both Bing and Google currently use dynamic, pixel-based upper limits.)

Full article: https://searchengineland.com/the-40-point-seo-checklist-f...

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