Retail Seasonality: How Drinking Holidays Can Increase Conversions
What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween. Does the fact that more people around the world are drinking on that particular day have a big impact on a company’s sales? Is it possible that the higher drinking volume increases conversions? We decided to leverage a drinking holiday to test a theory we had over here at Seer. Keep reading to learn about our experiment!