07 Jun '18, 12pm

Survey: Consumer trust may be Amazon's true competitive advantage

According to a newly released NPR/Marist poll , 92 percent of US online shoppers have used Amazon to buy something. And nearly 70 percent of Prime subscribers shop Amazon at least monthly. But more significantly, Amazon has the confidence of almost 70 percent (67 percent) of its customers, who say they trust the company to protect their personal data. The survey of just over 1,000 adults was conducted in late April and early May through telephone interviews. Source: NPR/Marist survey of 1,057 US adults (2018) Supporting the findings above, an unrelated Walker Sands “Future of Retail” survey asserts that “on average, two in five consumers (41 percent) receive 1-2 packages from Amazon per week. That number jumps to half (50 percent) for consumers ages 18-25, and 57 percent for consumers ages 26-35.” In a shareholder letter (.pdf ) filed with the SEC in April, Amazon said it ...

Full article: https://searchengineland.com/survey-consumer-trust-may-be...

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