07 Jun '18, 2am

Facebook Now Supports Bidding for In-App Advertising by MattGSouthern

Facebook Now Supports Bidding for In-App Advertising by MattGSouthern

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year. Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks. Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising. App publishers that utilize header bidding now have the option to include ads from the Facebook Audience Network in their auctions. The company describes how this process will work in its official announcement : “Currently, ad networks are called one-by-one until an app ad is filled, determined by historical average CPMs rather than which buyer is willing to pay the most. This method often overlooks a net...

Full article: https://www.searchenginejournal.com/facebook-now-supports...

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