06 Jun '18, 3pm

How Dynamic Search Ad campaigns could unlock SEO success

How Dynamic Search Ad campaigns could unlock SEO success

As you may know, DSA are auto-generated by Google, matching a user’s search query with the content or product offering of your site. This means that, although you can have incredibly well-oiled ad groups and campaigns set up, a DSA campaign can run alongside this to pick up relevant traffic from longer-tail queries, auto-generating an ad without the need to constantly update your campaign keywords (which is still super important).

Full article: https://searchenginewatch.com/2018/06/06/how-dynamic-sear...

Tweets

#SEO

#SEO

searchengineland.com 06 Jun '18, 5pm

A challenge in the search industry is that typically advertisers only have access to a single dataset (their own). Competi...

Dynamic Search Ads: A Quick ROAS of +$4

seerinteractive.com 05 Jun '18, 12pm

In order to work quickly and effectively, Google and Bing’s technology forces advertisers to relinquish some control in th...

Survey: Consumer trust may be Amazon's true com...

searchengineland.com 07 Jun '18, 12pm

According to a newly released NPR/Marist poll , 92 percent of US online shoppers have used Amazon to buy something. And ne...

The future of search

The future of search

searchenginewatch.com 13 Jun '18, 7am

SEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so...

via @searchmastergen, @sejournal

via @searchmastergen, @sejournal

searchenginejournal.com 06 Jun '18, 1pm

It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog pos...

New: Google Dynamic Rendering To Help With Java...

seroundtable.com 04 Jun '18, 7am

Friday I mentioned something new that Google introduced named Dynamic Rendering. Google has still not come out with anythi...

Technical SEO: why it matters and seven tweaks to give you an edge

Technical SEO: why it matters and seven tweaks ...

searchenginewatch.com 06 Jun '18, 11am

Perhaps one of the best things you will do to give you an edge when it comes to technical SEO is enabling Google Search Co...

5 PPC mistakes you’re probably making in your campaigns -

5 PPC mistakes you’re probably making in your c...

searchengineland.com 29 May '18, 11am

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your opti...

As I was looking at #SEO tools, I came across

semrush.com 03 Jun '18, 6am

On Page SEO Checker Get a list of tailored insights on how to get a higher rank in search results: websites to earn backli...

5 conversion boosters to optimize your #PPC cam...

searchengineland.com 25 May '18, 10pm

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to ...

Industry Representatives Criticize Google’s Crypto Ad Ban https://t.co/YwOKjk0G0Z

Industry Representatives Criticize Google’s Cry...

news.bitcoin.com 06 Jun '18, 7pm

The chief executive of UK-based investment firm Blackmore Group has accused Google of banning cryptocurrency ads due to ha...

5 Things Every SEO Strategy Needs by @Dholakiya...

searchenginejournal.com 01 Jun '18, 1pm

In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit. It’s a wonderfu...

A STRAIGHTFORWARD GUIDE TO WHAT MATTERS FOR SEO

brickmarketing.com 01 Jun '18, 7pm

Home > Brick Marketing Blog > SEO > A Straightforward Guide to What Matters for SEO A Straightforward Guide to What Matter...

Google sent 45M notifications through Search Co...

searchengineland.com 11 Jun '18, 1pm

Google produced over 250+ webmaster meetups and office hours around the world. Those meetups and office hours reached more...

SearchCap: Google updates ad settings, negative...

searchengineland.com 14 Jun '18, 8pm

Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also ext...