06 Jun '18, 11am

Content Brainstorming: 8 Techniques to Come Up With Better Ideas

Content Brainstorming: 8 Techniques to Come Up With Better Ideas

When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways to feel inspired and brainstorm content concepts. But how? We’ve All Stared at a Blank Whiteboard When is the last time you sat around a blank whiteboard as a content team, trying your best to come up with that next big idea? This is how too many people try to do brainstorming. News flash: It doesn’t work. Participants are typically unengaged, disconnected from the end goal, and unproductive. This classic approach to brainstorming is inefficient. Sadly, for most of us, ideas don’t simply flow when we’re under pressure. We need to find ways to source seeds of inspiration which can then, in turn, be develope...

Full article: https://www.searchenginejournal.com/content-brainstorming...

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