06 Jun '18, 2am

Bing Ads Lets Advertisers Import Product Ads from Google AdWords by MattGSouthern

Bing Ads Lets Advertisers Import Product Ads from Google AdWords by MattGSouthern

Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords. The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing Merchant Center. Bing says this will help save advertisers time, as it will reduce the need to maintain two separate feeds for Bing Ads and Google AdWords. Advertisers will also be able to schedule the importing of feeds in Bing Merchant Center, which can help keep product offers up-to-date across both platforms. Bing Ads users can import Product Ads from Google AdWords by following the steps below: Navigate to the ‘Import’ tab in Bing Merchant Center Sign in with your Google Merchant Center account to start the import process Select ‘Allow’ when notified that Microsoft.com wants to access your Google account From there you can choose to i...

Full article: https://www.searchenginejournal.com/bing-ads-lets-adverti...

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