05 Jun '18, 1pm

Stop Studying SEO, Start Studying Your Target Audience by @s_watts_seo

Stop Studying SEO, Start Studying Your Target Audience by @s_watts_seo

There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this article and others on Search Engine Journal ! But, there is often more value in understanding what content is important within specific spaces than learning more about the general way to do things. Try mixing up your content diet and you’ll be amazed at the results. Skip the marketing podcasts for a month. Focus instead on the podcasts your target audience is listening to. Skip an SEO conference this year. Instead, attend an industry conference that your target audience might be interested in attending. Take your top five non-brand SEO terms, throw them into Amazon book search, and read the books that your audie...

Full article: https://www.searchenginejournal.com/study-your-target-aud...

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