04 Jun '18, 10am

Research Shows How to Increase Online Shopping Sales by @martinibuster

Many consumers are shopping with mobile devices. How successful consumers can search on a website increasingly determines whether these shoppers will make a purchase or shop somewhere else. A new survey of consumers reveals important data that underlines the importance of getting search, for mobile and voice assistants right. Significant Mobile Search Shoppers Dissatisfied Most shoppers reported they were successful. However, almost a third of shoppers reported dissatisfaction with their mobile shopping experience when it came to searching for products on a website. The question posed to consumers was: “Are you generally satisfied with the search results you get when you search on a retailer’s mobile site or mobile app?” 68% of respondents reported they were happy. But 32% reported they were not happy. It is very important to test your website’s search ability and fine tun...

Full article: https://www.searchenginejournal.com/how-to-improve-mobile...

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