04 Jun '18, 3am

A Few Takeaways From Social Media Marketing World 2018

I recently attended Social Media Marketing World put on by Social Media Examiner . Overall, the conference was excellent, and while I could write a separate blog post on several of these topics, here are some of my top takeaways from time in sunny San Diego: 1. With LinkedIn, the most underutilized resource for companies isn’t paid content promotion, it’s your employees. Only a few sessions were given on LinkedIn during the conference, and both presentations I attended were absolutely packed. It definitely looked like there was a gap in the knowledge of LinkedIn strategy and the desire to learn about the platform. What stood out to me the most was how surprised the audience (myself included) was when the topic of leveraging their current resources was discussed. LinkedIn measures a company’s value on its network, not its level of activity or content. (To an extent.) Jo Sau...

Full article: https://www.portent.com/blog/social-media/takeaways-socia...

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