04 Jun '18, 12am

What negative SEO is and is not

Comment spamming with the intent to shift content theme or on-page keyword usage. Interestingly, since this “keyword stuffing” tactic does change the look and feel of a website, even though it isn’t injected content, some would consider it hacking, especially if done at a large/automated scale. I do not consider it hacking, though, as the comments are left as an expected behavior. Indexing URLs with bad content due to a content management system (CMS) flaw. If the content is truly injected into the CMS, yes, it is hacking. If the content is just perceived to exist due to a misunderstanding of how Google reads the CMS but does not actually exist, I would argue it is not hacking. Hotlinking your competitor’s biggest images in an attempt to eat bandwidth, trigger bandwidth exceeded issue or otherwise slow it down. Flip a coin on whether someone would consider this hacking; un...

Full article: https://searchengineland.com/what-negative-seo-is-and-is-...

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