7 HTML Tags Essential for SEO
The title is keyword-stuffed — it is obvious to optimize your title for target keywords, however, it is important not to overdo it. Otherwise, Google will rewrite your title in a way it considers proper. The title does not match a query — Google may choose your page for a particular query even if your title does not match this query. In this case, the title may be sometimes rewritten for SERP. It is obvious that you cannot write a title that matches all the possible queries. However, if you see that Google rewrites your title for high-volume queries, then consider revising it. There are some alternative titles — Facebook and Twitter have their own tags in the <head> section, so if you use the alternative titles for these social networks, Google may also use them instead of your title tag.