02 Jun '18, 8pm

Boost PPC Effectiveness with the Google Optimize & AdWords Integration via SEERInteractive

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing. Leveraging a tool like Optimize with AdWords provides many opportunities for your team to test landing pages to improve your paid search performance . Let’s dig into the new features of the Optimize and AdWords integration. Linking Google Optimize and AdWords 1. Connect Optimize with the new AdWords experience: You can connect Optimize to AdWords in just a few steps if you follow these instructions . 2. Link multiple AdWords accounts at once: If you have multiple AdWords accounts under a manager account, individual...

Full article: http://www.seerinteractive.com/blog/ppc-testing-google-op...

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@MattGSouthern, @sejournal

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