26 Feb '13, 2pm

Matt Cutts: 301 Redirects Dilute PageRank Equally To Normal Links

Hi Barry, based on this POV it's arguable that when you change the URL of a page & then use a 301 redirect to the new URL (and let's say the content is identical on the new URL), then from a purely SEO pov (not taking into consideration the IT cost of the 301) then there is no value in updating internal links to the new URL on your website assuming that you are not introducing a redirect chain. However, i'd still contend that in general updating internal links is still a best practice when migrating URL's to both ensure that you don't introduce redirect chains in the future and also if the content changes then updating anchor text may prove beneficial. Alternatively, at scale, it's sometimes much easier to eliminate 301 redirect chains than it is to update links, and if this is the case then there need not be any concern about losing link equity in a 301. At any rate, from...

Full article: http://www.seroundtable.com/redirects-links-pagerank-1641...

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