26 Feb '13, 2pm

18 Social & Local Marketing Ideas Based on the Consumer Journey

18 Social & Local Marketing Ideas Based on the Consumer Journey

For large organizations with thousands of locations you face a challenge: how to ensure consistent business details are placed in as many local directories as possible? There is an extremely complicated web of providers of local data with many supplying data to others. The SEO professional’s job is to get to the top of this tree and submit consistent data to one supplier via a feed. A good partner for this is allLocal . Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. While you need physical location to play in Google+ Local and the map pack you don't need a physical address to rank as a local result against broad terms in standard results. Build local-specific landing pages for your firm – if you don’t have an office in one region talk about work you have done for people in that area. It’s importan...

Full article: http://searchenginewatch.com/article/2250529/18-Social-Lo...

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