26 Feb '13, 1pm

Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson

I agree with Mr. Edmondson that “surgical” quality assessments would have made more sense than the “blunt instrument” approach, but I can understand Google’s point of view. Applying an overall quality score (or algorithmic penalty, as in Panda’s case) encourages publishers to give at least some thought to what they’re publishing. In the case of a crowdsourced site like HubPages, Googles AuthorRank project might offer some relief (assuming that AuthorRank becomes a factor in Google Search rankings), since it would give a boost to contributors who have earned “author authority” for their topics. Regarding the use of subdomains for individual authors, this sounds to me like an attempt to exploit a possible loophole in Panda. Even if the loophole is working, is it likely to go on working indefinitely?

Full article: http://searchengineland.com/google-panda-two-years-later-...

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