30 May '18, 6am

Four ways Google is making SEO easier

Four ways Google is making SEO easier

This is a nice change for search marketers, who have for a long time made up for Google’s radio silence with research and educated guesswork. Some of the tips offered by the audit extension are fairly obvious and well known (tile tag exists, canonicals not broken, etc.), but others give an interesting insight into how Google assesses a page – such as the importance of making sure your text is big enough. Beyond being useful to marketers, it’s interesting to see how many different factors contribute to a positive user experience and correlate with a higher search engine ranking.

Full article: https://searchenginewatch.com/2018/05/30/four-ways-google...

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