30 May '18, 2pm

Search and direct mobile navigation surpass Facebook as traffic referrers

Search and direct mobile navigation surpass Facebook as traffic referrers

prioritized friends and family posts over “public content,” resulted in traffic declines at many publisher sites that had been relying heavily on the social site for traffic. Chartbeat’s data shows that traffic to publisher sites and native apps has held steady. As Facebook referral traffic to publishers using Chartbeat has declined, direct traffic and referrals from Google Search have risen.

Full article: https://searchengineland.com/299361-299361

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