18 May '18, 1pm

SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

Hummingbird : This update gave Google the ability to understand full queries, not just individual keywords as part of a search. It also introduced the concept of semantics, or different keywords surrounding a main topic. Optimizing your pages for a single keyword from top to bottom is no longer a viable SEO tactic, nor does it look natural to people. RankBrain : This update gave Google the ability to understand queries it had never processed before and create associations necessary to be able to decipher the full meaning of query to deliver results through machine learning. It is one of the top three ranking factors, along with content and links.

Full article: https://www.searchenginejournal.com/seo-guide/seo-success...

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