17 May '18, 1pm

How to Set up Google Analytics Goals & 7 Tips to Get Ahead by @joshuacmccoy

Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives. Goal Determination Setting up goals in your analytics platform are rather easy. Essentially, the hardest part of this process is having all decision-makers agree on the objectives of the site. Through collaboration, your team should determine how the website needs to help the company achieve its overall goals. More importantly, does the website achieve its goals? If not, goal tracking in analytics (most of us are on Google Analytics ) will help us understand if your site is helping you to move forward or causing a lot of confusion for your users. In your mutual consider...

Full article: https://www.searchenginejournal.com/google-analytics-goal...

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searchenginejournal.com 20 May '18, 2pm

Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals ...

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