17 May '18, 6am

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY. An interactive experience to predict the cost of building an in-house platform. What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy. Visit Digital Marketing Depot to download “Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network.” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital market...

Full article: https://searchengineland.com/buy-vs-develop-it-yourself-c...

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