16 May '18, 12pm

9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris

9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris

PPC reporting can get complicated and cumbersome in a hurry. The gap between what a client wants to know and what a PPC analyst wants to provide is often wide and hard to span. The weekly, monthly, and quarterly report cycles can become routine, automated processes that get stale over time. We often know or feel that we need to improve our reporting systems, templates, and methods, it can be hard to take that step. Successful client relationships are built on trust, and trust is often built on how success is defined, measured and communicated. A lot goes into a strong client relationship . Much of the communication happens through reporting. Being a good (and truthful) storyteller goes a long way toward effectively communicating and ensuring that you and the client are on the same page. With search marketing being a mature industry, it is hard to get away with using confus...

Full article: https://www.searchenginejournal.com/ppc-report/253021/

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